Social Media Manager

Marketing | Santa Ana, CA

Job Description:

We are hiring a Social Media Manager. The Social Media Manager is responsible for creating and maintaining a strong and effective digital & social media presence to position FujiFilm Irvine Scientific as a leader in the industry.  This includes but is not limited to social channel strategy, content development, third-party content management, digital media relations management, setting performance targets and results to assess channel and program performance and to make adjustments.

Responsibilities:

Social Media

  • Build and execute on a results-driven social media strategy increase brand awareness and improve follower engagement
  • Curate social media content that builds brand awareness, engages key stakeholders, and positions FujiFilm Scientific as a thought leader
  • Produce social media posts for multiple channels with clear, accurate, on-brand, and engaging social copy
  • Own the social media content publishing calendar, ensuring alignment with broader organizational marketing strategy
  • Measure, test, and report on social media campaigns, using analytics tools to inform strategies and tactics for future campaigns
  • Monitor social media activity (including competitors at a high level), and build reports that help internal stakeholders understand media success and opportunities
  • Stay abreast of and communicate industry specific social media tools and trends

Media Planning

  • Develop earned, owned, and shared media strategies to showcase the company in print, broadcast, and online media
  • Act as liaison between advertising outlets and the marketing communications and marketing teams
  • Manage digital and print advertising vendors and assist with vendor contracts
  • Manage media inquiries and interview requests in a timely manner
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Experience/Education:

  • Bachelor's degree in Communication, Graphics Design, Visual Arts, or a related discipline
  • 3-5 years of B2B social media experience, healthcare or medical device industry preferred
  • Experience executing strong social media campaigns and well-developed content
  • Hands-on experience with paid social advertising
  • Track record of measuring and analyzing and reporting on results
  • CRM Software and Google Analytics experience
  • Strong interpersonal and communication skills
  • Ability to work effectively with external agencies and suppliers
  • Must possess a technical knowledge of commercial print and digital/web standards
  • Ability to speak read and write English effectively

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Principals only. No recruiters please.

FUJIFILM Irvine Scientific is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local law.

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