Social Media & Digital Marketing Specialist

Marketing | Santa Ana, CA

Job Function:

We are hiring a Social Media and Digital Marketing Specialist. The Social Media and Digital Marketing Specialist is an individual contributor responsible for creating and posting content onto FUJIFILM Irvine Scientific’s social media channels, as well as managing SEM and digital marketing campaigns. The person in this role must work collaboratively with MarCom, Marketing, Sales, Management and necessary internal departments to support the Company in increasing website traffic and ecommerce sales, as well as grow its social media base and increase engagement. Receives close supervision and direction from senior staff but must work independently to meet deadlines and goals.

Job Duties:

  • Collaborate with MarCom, Marketing and Sales teammates to create a monthly schedule of engaging social media posts for LinkedIn and Twitter that cover corporate and industry news, product & service promotions/launches, webinars and tradeshow activities
  • Maintain appropriate tone of voice for all social media content that fits the brand and our communication style
  • Work with Graphic Designer to produce graphics/videos for social media channels
  • Utilize Hootsuite and/or social media platforms to preschedule posts
  • Promote posts when necessary
  • Understand compliance and regulatory policies, as well as follow those policies when routing controlled content through the regulatory approval process
  • Create PPC/SEM strategy, assist with conversion tracking, as well as create, maintain and optimize campaigns (i.e. keyword development/refinement, bid strategy, A/B testing, etc.) to drive ecommerce sales
  • Manage trafficking of digital ads
  • Track UTM parameters in a spreadsheet
  • Provide monthly reports of social and ad campaign KPIs
  • Assist with some website content maintenance on Magento 2 platform

Experience/Education:

  • Bachelor's degree in Marketing, Communications, or a related discipline, or equivalent experience
  • 2-5 years of experience managing company pages on social platforms
  • 3-5 years of experience managing PPC/programmatic campaigns for ecommerce
  • Relevant B2B experience in biotechnology or pharmaceutical field would be a plus
  • Strong interpersonal and communication skills
  • Strong analytical skills for measuring/tracking success
  • Must possess a deep familiarity with social media audiences and analytics
  • Proficient with social media platforms and tools
  • Proficient with PPC/programmatic platforms like Google Ads and AdRoll
  • Strong understanding of how to use Google tools like Google Analytics and Google Tag Manager to track KPIs
  • Ability to develop and write engaging social media and SEM ad content

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Principals only. No recruiters please.

FUJIFILM Irvine Scientific is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local law.

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