Product Manager

Marketing | Santa Ana, CA

Job Description:

We are hiring a Product Manager, Assisted Reproductive Technology. The Product Manager, Assisted Reproductive Technology will oversee all marketing aspects of the marketing business and support the Senior Product Manager with strategic and tactical assignments as needed. This position involves interacting with varying levels of internal and external personnel and requires direct customer communication, public presentation, and a team-focused approach. The Product Manager, Assisted Reproductive Technology will also serve as the internal expert for the product lines and provide strategic guidance and direction for the positioning of Irvine Scientifics’ products.

Responsibilities:

  • Recommending product modifications or improvements based on market research, sales personnel and market feedback, process improvement and customer input.
  • Tracking and analyzing product sales and trends, making recommendations on path forward to grow business and meeting business objectives.
  • Creating, executing and tracking launch campaigns for new products.
  • Creates materials for sales training and sales meetings. Carries out assigned new product training; performs training in conjunction with R & D as appropriate for new staff, distributors, etc.
  • Carries out new product launch activities in assigned product areas (e.g., forecasting, press releases, direct mail, sales force and distributor training and related activities).
  • Gathers competitive intelligence as assigned; implements tactics to build competitive barriers.
  • Providing technical support via email, telephone and customer visits.
  • Implements assigned tactics for assigned product areas (e.g., direct mail, advertising, trade shows, and related activities).
  • Assists in the development of product forecasting- planning, products to assure timely response to marketplace demands.
  • Formulating and recommending product pricing, including published price list, custom pricing, special customer pricing and distributor pricing.
  • Promoting and cultivating relationships with industry leaders and key customers through support. activities, membership in appropriate organizations, and advisory board panels.
  • Analyzes sales and profit performance of assigned product areas, assesses effects of promotions and provides reports to management. Based on such analyses, recommends enhancements to promotional efforts.
  • Must be able to manage project scope, budget and schedule to achieve timely completion of project deliverables.
  • Responsible for maintenance and growth of gross profit for the Product Lines.
  • Develops new creative marketing programs, strategies and tactics to ensure that all sales channels are maximizing opportunities to position product lines to achieve business objective.
  • Manage supply, demand, revenue, margin and pricing for product portfolio; update and present forecasts regularly to management, finance, and manufacturing teams.
  • Analyze market trends, customer requirements and competitive strategy, and identify opportunities for increasing customer and business value through product differentiation.
  • Oversees all product line activities to assure that current and potential customers receive the highest quality products and the best service possible.
  • Oversees development of new products, including market surveys, sales forecasting, and field test evaluations. Interfaces with consultants on new products.
  • Maintain regular communication and contact with field sales personnel, advertising agencies, P.R. agencies, professional organizations and customers to keep abreast of marketing trends and evaluate effectiveness of marketing business activities.
  • Ensure that market plans are understood by the sales force and distributors to result in successful implementation of programs.
  • Facilitates the day to day management of business initiatives in the appropriate markets.

Experience/Education:

  • BA/BS degree in Biology, Chemistry, life sciences, or Marketing. MBA preferred.
  • Technical background and/or marketing experience appropriate to the specific needs of the product line.
  • Minimum 3-5 years of experience in a position in a marketing and sales environment.
  • Supervisory experience preferred.
  • CRM experience a plus.
  • Attending and working tradeshows.
  • Sales and marketing principles.
  • Proficient in MS Word, Excel, PowerPoint, Outlook.
  • Ability to speak, write and read English fluently.
  • Good oral and written communication skills.

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Principals only. No recruiters please.

FUJIFILM Irvine Scientific is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local law.

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