Marketing Automation Specialist

Marketing | Santa Ana, CA

Job Function:

We are hiring a Marketing Automation Specialist. The Marketing Automation Specialist is the subject matter expert on lead generation and nurturing though automated marketing programs. The Marketing Automation Specialist is responsible for platform development and administration (currently Marketo), executing global campaigns, and training regional teams. The ideal candidate will have a spark of creativity, ability to write engaging emails, a proven track record of creating programs, complex campaigns and workflows, optimizing lead scores and rules, and continuously improving the lead lifecycle. Work encompasses a range of duties required to achieve department goals with primary focus on writing emails and utilizing marketing automation to translate business goals into successful marketing campaigns. The Marketing Automation Specialist works closely with MarCom, Marketing, and Sales team members.

Job Duties:

  • Administer and serve as the expert administrator/user of the Marketo marketing automation platform
  • Understand end-to-end marketing funnel processes including campaign creation, lead generation, lead scoring, qualification
  • Manage the deployment of email, nurture stream, and event programs and its associated assets such as landing pages, web forms, and email templates
  • Write copy for emails, landing pages, and forms
  • Participate in collaborative cross-functional meetings to build and launch engaging campaigns and advise on effective use of Marketo to achieve business goals
  • Partner with administrators of marketing platforms to deploy and manage integrations with Marketo
  • Build complex programs designed around buyer personas and journeys
  • Maintain integrity of Marketo database through process optimization and data cleansing
  • Keep current on best practices for lead generation and nurturing
  • Stay informed on Marketo development to anticipate development and integration requirements
  • Report on campaign metrics and database with a focus on driving continuous improvement
  • Document and maintain marketing automation platform processes and procedures
  • Comply with Regulatory routing, documentation and archiving standards
  • Identify opportunities for applying new technologies, digital products and services to online campaigns

Experience/Education:

  • Bachelor Degree in marketing, communications, journalism, or a related field; experience or focused qualifications may be considered in lieu of degree
  • Marketo certification preferred
  • 2+ years’ experience in Marketo system administration
  • Experience in managing all aspects of marketing automation including; data management, lead workflow, lead scoring, lead nurturing, reporting, and database integrity
  • Experience in platform integration with CRM, websites, lead capture
  • Demonstrated ability to translate a creative brief into clear, concise emails, landing pages
  • Demonstrated understanding and use of buyer personas, journeys, and sales funnel
  • B2B experience preferred
  • Life science, biotech, pharma or healthcare B2B strongly preferred
  • Understanding of outbound/inbound marketing principles
  • Understanding of user-design, graphic design and interface principles and responsive and mobile design
  • Excellent verbal and written communication skills with good command of English grammar
  • Strong time-management, organization, and prioritization skills
  • Able to produce accurate work with strong attention to detail
  • Comfortable working with scientific concepts and language

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Principals only. No recruiters please.

FUJIFILM Irvine Scientific is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local law.

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