Market Analyst – Medical Business

Marketing | Santa Ana, CA

Job Function:

We are hiring a Market Analyst – Medical Business. The Market Analyst will provide critical support for the marketing team through advanced analyses, and the design and implementation of reports from market research and databases to capture real-time market information. This role will have a distinct focus on Competitive and FUJIFILM Irvine Scientific market share by region, new technologies, with analysis to support business development with market input, analysis and business planning. The Market Analyst role supports our Medical Business product lines, and will be responsible to collect, analyze, and connect large volumes of data from multiple sources, extract insights, and identify opportunities to drive sales and improve profitability. This role is a key player in an organization's evolution from selling products to position solutions effectively within a given market segment; as such, it requires the ability to collaborate across a wide variety of functions/roles.

Job Duties:

  • Integrate disparate sources of data, analyze market information to prepare appropriate analyses that will be used to guide decision making within the business plan(s)
  • Create quantitative or qualitative analysis to support business decisions for marketing strategy
  • and commercial execution
  • Present real-time market information in a visual format that is easy to understand (dashboards) or quick-to-understand charts and graphs such as Mekkos
  • Support the standard reporting requirements across the organization to provide real-time market analysis to key stakeholders
  • Assist in reviewing Product P&Ls to advise on areas of profitable growth opportunities across multiple brand lines
  • Provide customer, competitive and channel/customer analyses as part of ongoing brand and product strategy management
  • Collect and analyze data on customer demographics, preferences and buying patterns in different markets to optimize product distribution and identify opportunities for growth
  • Analyze information from business news, trade press, competitive financial and regulatory filings and other sources to track business activities in ART market, with the goal of providing insight on sales trends
  • Work closely with Director of Marketing, Marketing Manager and Director of Business to analyze marketing channel performance and uncover opportunities to improve, measure the performance of marketing campaigns
  • Work with the Business Development/Product Development Team to support new partnerships, product launches, analyze customer feedback data, and support the development of new product forecasting models
  • Act as a data steward to maintain the integrity of our Market information including assuring source data files are secure from unintended alterations; maintain a centralized repository in which there is a “single source of Market” to be referenced
  • Conduct ad-hoc analyses and participate in other projects as needed
  • May be required to perform other duties as assigned or as needed

Experience/Education:

  • Bachelor’s Degree in Marketing, Mathematics, Statistics or Computer Science
  • 2+ years’ Market analysis with emphasis on database marketing / mining experience
  • 2+ years in a Market analyst role
  • Ability to collaborate effectively and work as part of a team
  • Strong attention to detail
  • Excellent oral, written communications and presentation skills
  • Strong interpersonal skills and the ability to maintain/project a positive attitude, especially during difficult situations
  • Requires the skill to work as part of a focused team over extended periods of time
  • Advanced MS Suite Excel, Word, PowerPoint, Outlook, Adobe Acrobat, Google Suite & Analytics
  • Relatively high level technical background in mathematics, technology, business intelligence, data mining and statistics
  • An aptitude and ability to gather, view and analyze all forms of information in details

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Principals only. No recruiters please.

FUJIFILM Irvine Scientific is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local law.

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