Product Manager, Custom Media Services

Marketing | Santa Ana, CA

Job Description:

FUJIFILM Irvine Scientific, Inc., has a new opportunity for a Product Manager, Customer Media Services.  The team member in this role will be responsible for product life cycle management, development and execution of successful marketing campaign, and new product commercialization for Services portfolio. Supporting the strategic business plan, the Product Manager develop and execute strategic and tactical marketing objectives, as well as champion new services for portfolio expansion. This position works closely with cross-functional teams and external partners, and will require direct customer communication, public presentation, and a team-focused approach. Strong business and customer focus are essential.

Responsibilities:

  • Manage assigned product line(s) within Custom Media Services, in alignment with overall strategic business plan objectives
  • Responsible for developing and executing strategic and tactical marketing plans with unique positioning and messaging, designed to meet key business goals and ensure a successful customer response
  • Effectively communicate marketing plans across the internal organization and field sales, and report key success metrics and ROI
  • Ensure product offerings fulfill Custom Media Services market needs. Execute market research and market analysis, including competitive landscape, gap and trend analysis, market intel and voice-of-customer
  • Introduce new product initiatives, participate in product development, and champion successful product launch campaigns through New Product Commercialization Process, working closely with cross-functional teams
  • Manage demand forecasts, inventories, and establish pricing strategies. Analyze sales and profit performance
  • Create effective promotional marketing materials, sales tools and marketing collateral in collaboration with marketing communications team
  • Support customer programs by providing product and customer support, in close collaboration with Field Sales/Distributors, Technical Support and Customer Service teams. Actively participate in training, customer visits/calls, and customer interfacing
  • Travel and represent FUJIFILM Irvine Scientific at tradeshows, seminars and customer sites
  • Perform other duties assigned by supervisor or manager

Experience/Education:

  • BA/BS in biology, chemistry, life sciences or marketing. MBA preferred
  • Bachelor’s degree and 5+ years (3+ years with MBA) of biotechnology or life sciences marketing
  • Experience in managing custom portfolios preferred
  • Industry experience within the life science, biotechnology, medical device or pharmaceutical field
  • Must have proven ability to build relationships and lead cross-functional teams, including R&D, Sales, Marketing and Marketing Communications, Program Management, and Operations
  • Experience in managing multiple stakeholders and resolving conflict within teams
  • Sales and marketing principals and technical background
  • Proficient in MS Word, Excel, Powerpoint, Outlook

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Principals only. No recruiters please.

FUJIFILM Irvine Scientific is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local law.

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