Product Line Manager – Cell & Gene Therapy

Marketing | Santa Ana | CA

Job Function:
We are hiring for a Product Manager for Cell and Gene Therapy. The Product Manager oversees all marketing aspects of the business and supports the Cell and Gene Therapy Marketing Manager with strategic and tactical assignments as needed. The person in this role will conduct a broad range of activities required to plan, promote, and execute sound sales and marketing campaigns to achieve forecasted sales in the product portfolio assigned. This position interacts with varying levels of internal and external personnel and will require direct customer communication, public presentation, and a team-focused approach. Strong business and customer focus are essential.


Job Duties:

  • Support assigned product line(s) and the Senior Product Manager/Marketing Manager as required and assures that current and potential customers receive the highest quality products and the best service possible
  • Provides technical support via email, telephone and customer visits
  • Manage supply, demand, revenue, margin and pricing for product portfolio; update and present product line and revenue forecasts regularly to management, finance, and manufacturing teams
  • Responsible for maintenance and growth of gross profit for the Product Lines
  • Facilitates the day to day management of business initiatives in the appropriate markets
  • Marketing of product line to assure that business objectives are met
  • Formulating and recommending product pricing in accordance with pricing guidelines and strategy, including published price list, custom pricing, special customer pricing and distributor pricing
  • Develop and manage a portfolio of on-market and new products
  • Develop marketing plans that support company strategies and goals; communicate marketing plans to the organization and ensure that marketing plans are understood by the sales force, distributors, and internal departments
  • Develop new creative marketing programs, strategies and tactics to ensure that all sales channels are maximizing opportunities to position product lines to achieve business objective
  • Implement assigned tactics for assigned product areas (e.g., direct mail, advertising, trade shows, and related activities)
  • Serve as the internal expert for the product lines and provide strategic guidance and direction for the positioning of FUJIFILM Irvine Scientific’s products
  • Maintain a current and complete understanding of the assigned markets and assess trends/dynamics of the segments to proactively position FUJIFILM Irvine Scientific
  • Recommend product modifications or improvements based on market research, sales personnel and market feedback, process improvement and customer input
  • Analyze market trends, customer requirements and competitive strategy, and identify opportunities for increasing customer and business value through product differentiation
  • Analyze sales and profit performance of assigned product areas, assesses effects of promotions and provides reports to management; based on such analyses, recommend enhancements to promotional efforts
  • Maintain regular communication and contact with field sales personnel, advertising agencies, P.R. agencies, professional organizations and customers to keep abreast of marketing trends and evaluate effectiveness of marketing business activities
  • Carry out new product development in assigned product areas (e.g., forecasting, field test evaluations, sales force and distributor training and related activities)
  • Interface with consultants on new products
  • Lead new product development teams
  • Create, execute, track and measure launch campaigns and supporting launch activities (press releases, direct mail, advertisements) for new products
  • Gather competitive intelligence as assigned; implement tactics to build competitive barriers
  • Promote and cultivate relationships with industry leaders and key customers through support activities, membership in appropriate organizations, and advisory board panels
  • Create materials for sales training and sales meetings
  • Carry out assigned new product training; perform training in conjunction with R&D or TAS as appropriate for new staff, distributors, etc.
  • Travel and represent Irvine Scientific at tradeshows, seminars and customer sites



  • BA/BS degree in Biology, Chemistry, life sciences, or Marketing; MBA preferred
  • Technical background and/or marketing experience appropriate to the specific needs of the product line
  • Prior Cell and Gene Therapy industry experience required
  • Minimum 3-5 years of experience in a position in a marketing and sales environment
  • Supervisory experience preferred
  • CRM experience a plus
  • Prior experience attending and working tradeshows
  • Must have proven ability to build relationships and guide teams which include representatives from multiple functional areas, including R&D, Sales, Program Management, and Manufacturing
  • Experience in managing multiple stakeholders and resolving conflict within teams


Apply Now


Principals only. No recruiters please.


FUJIFILM Irvine Scientific is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local law.


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